Eaton refocuses channel strategy to provide enhanced benefits

Power management company Eaton has made a number of key strategic enhancements to its Power Advantage Partner Programme to leverage market growth, better support its channel partners and data centre customers, and continue growing revenues in a competitive market. The move is part of an increasing focus and investment on Eaton’s delivery channel for its data centre strategy.

The changes will give the Eaton’s extensive network of resellers even more benefits from their relationship with the company. A revamped online portal will provide access to a complete set of tools, including online training, sales collateral and a new deal registration facility. These resources, combined with business development support from Eaton, will enable partners to boost demand creation, deliver superior service to their end-user customers, and maximise their sales and profitability.
A range of service and solution training courses, modules and tutorials will be available via the online portal. In addition to comprehensive enablement, partners will be able to take advantage of margin-builder programmes, such as deal registration and MDF (Marketing Development Funds), and demand-creation assets, including ready-to-use campaigns for fast execution of marketing initiatives.
The Power Advantage Partner Programme will operate on a tiered basis, with partners given access to different features depending on their eligibility and present stage in the partnership lifecycle. Partners that successfully complete training will receive official accredited certification status, empowering them to enhance their knowledge, customer service skills and sales potential. Eaton will continually develop its training syllabus, giving resellers the opportunity to enhance their skills and the value they deliver to customers.

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