Cradlepoint undergoes rapid expansion into Europe

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Strategic senior hires and innovative new solutions will support European customers on the pathway to 5G

Cradlepoint, global company for cloud-delivered LTE and 5G wireless network edge solutions, has announced its rapid expansion into Europe with senior hires, investment in new teams and new product offerings. With a strong heritage in the US to build upon, a clear addressable wireless WAN market in Europe and the emergence of 5G networks, the company is ready to truly ‘go global’ in 2020, winning more customers across Northern, Central and Southern Europe.

Evert Suur, previously Head of Channels for Northern Europe at Forescout, has joined Cradlepoint as Area Director for Northern Europe. He brings to the role 25+ years of experience in the IT and networking industries and will be responsible for driving forward Cradlepoint’s ‘go-to-market’ strategy in the Netherlands, Belgium and the Nordics.

Lorenzo Ruggiero also joins the company, as Area Director for Southern Europe. Based in Milan, Lorenzo will lead customer satisfaction initiatives, partner relationships and revenue growth across Italy, Spain, France and Portugal. Lorenzo joins from Vodafone and previously worked at French software company, Infovista, where he was in charge of leading the enterprise market proposition.

There will be expansion and new hire announcements for Central Europe, in the coming months.

In each region, a sales and support team will be built throughout 2020, with team leaders, sales engineers and business development executives being hired.

Cradlepoint’s ‘go-to-market’ strategy in Europe will be driven through third parties and partner programmes in each geo, with the company actively recruiting partners across Europe as part of its expansion plan.

James Bristow, SVP EMEA, Cradlepoint comments, “We invented the wireless WAN/ Edge movement and lead the industry. This will grow to a $5bn Market in EMEA by 2025 – but now it’s time to establish our presence in Europe and tap into the growing demand for mobile, branch and IoT networks. We want to win more Fortune 500 companies in the year ahead and dominate the market as 5G infrastructure rolls out across the region.”

Bristow concludes, “We have responded rapidly to the needs of our customers in Europe during the COVID-19 crisis with best in-class products and solutions in the wireless WAN market. We are confident, that when we come through this crisis, the rise of high speed wireless 4G Gigabit LTE and 5G networks will present huge opportunities for enterprises to cut the wire and build better, more agile and manageable networks. A huge number of ideas, innovations and new companies will be born out of the 5G movement globally, and Cradlepoint is at the forefront of this change.”

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