Cradlepoint, a provider of cloud-delivered LTE and 5G wireless network edge solutions, has announced new partner leadership hires and increasing investment in its partner programmes and platforms as part of its global expansion strategy.
Businesses of all sizes increasingly turn to LTE broadband solutions to deliver agile, secure, reliable wide-area network (WAN) connectivity. The emergence of 5G is only accelerating this shift. At the same time, the global pandemic has accelerated digital transformation as organisations implement new strategies to drive revenue and serve customers based on wireless connectivity that is instantly deployable anywhere you can get a cellular signal. This rapidly growing market represents a promising opportunity for partners globally and an opportunity for Cradlepoint to expand its Wireless WAN leadership based on its NetCloud Service and portfolio of branch, mobile, and IoT cellular routers.
Cradlepoint has hired several industry-recognised channel leaders recently, deepening its partner expertise and resources. These hires include:
- Krissy Kelley, VP of Global Partner and Field Marketing, responsible for partner enablement, scaling, and co-marketing efforts. Krissy comes to Cradlepoint after several senior marketing and channel leadership roles at Fortinet, Citrix, and RSA.
- Lisa Wight, VP of Global Distribution and Partner Programme, plays a critical role in implementing a compelling and scalable distribution and partner programme worldwide. Lisa has extensive global distribution and channel experience from VMware and Dell.
- Steve Benvenuto, VP of Partner Sales, North America, is focused on driving partner success and growth in North America. Steve brings more than 20 years of channel leadership and execution from Cisco.
- Darryl Brick, VP Partner Sales, EMEA, is overseeing Cradlepoint’s partner sales throughout Europe. He brings decades of EMEA channel-building experience from Juniper Networks, Infoblox, Imperva, and ServiceNow.
The new team members join Tony Puopolo, who leads the Service Provider and Integrator practice and John Nye, who launched the Global Technology Alliance Programme last year.
In addition to being the first to offer a comprehensive “5G for Business” portfolio, Cradlepoint offers partners a 5G for Enterprise Branch specialisation programme. This new programme gives partners a competitive advantage as trusted advisers in the rapidly emerging market for 5G WAN solutions while also helping them build a profitable Wireless WAN practice.
Throughout 2021, Cradlepoint will continue to invest in partner platforms, tools, training, marketing support, and more.
Eric Purcell, SVP, Global Partner, and Alliances at Cradlepoint said, “Bringing best-in-class products to market is only possible with a best-in-class channel and a world-class partner programme that brings them all together. To accelerate LTE and 5G Wireless WAN adoption and support our growth plan, we are making significant investments in people, programmes, and platforms. Investments include new platforms that make Cradlepoint easier to do business with, helping our partners get 5G training and deliver a Wireless WAN practice, and hiring experienced distribution and partner marketing and sales leaders that can deliver an immediate impact.”