TP-Link Launches Aginet – a New Brand to Support Internet Service Providers
TP-Link has unveiled a new sub-brand, Aginet and its range of products, designed specifically for Internet Service Providers.
With its proven history of providing high performance and cost-effective solutions to ISP’s around the world, Aginet formalises TP-Link’s commitment to the sector.
A History of ReliabilityAginet features a slew of products and services that offer a wider range of application scenarios, such as xPON, xDSL, Hybrid access, WiFi access and mesh networking.
Under the Aginet brand, TP-Link will release a comprehensive range of products and solutions including WiFi routers, Whole Home Mesh WiFi, GPON OLT, GPON Wi-Fi routers, VDSL modem routers and 4G/5G routers. All of these will be backed by innovative R&D, quality-assured vertical manufacturing and excellent pre-and-after sales services. The brand will also feature the fastest response time and the most efficient execution team in the network communications terminal industry.
TP-Link’s ISP customers and partners have been an important part of the process and the new sub-brand, Aginet, provides a fully-featured and functional WiFi management platform.
Commenting on the announcement, Kalam Meah, ISP Director, TP-Link UK Ltd said,
“Having sold more than 100 million products to ISP’s around the world, we believe that Aginet is in the perfect position to capitalise on its existing market share to deliver agile, cost-effective networking devices that service providers can rely on.
“With our networking pedigree stretching back more than 25 years, the Aginet range includes the facilities to perform operations, diagnostics and maintenance remotely, therefore, minimising ISP’s on-site support overheads. Experience with ISP’s across the world demonstrates that automation to reduce operational costs and increase flexibility combines to improve customer satisfaction and ultimately customer retention.”
What’s Behind the Logo?
Aginet stems from TP-Link’s commitment to offering a highly agile solution to service providers to match their ever-changing markets. Its logo likewise captures this by stylising the “A” and “N” letters that refer to an Agile Network.
Both letters, however, are incomplete without the other. This symbolises the necessity for a holistic system that relies on trustworthiness and flexible cooperation. The logo’s straightforward and impactful visualisation stresses Aginet’s three core concepts: professionalism, agility and reliability.
Aginet’s font and color scheme reflect the open approachability of the brand no matter the size and location of ISPs. TP-Link hopes that by offering a reliability-centred brand, providers will use it as a springboard for their future endeavors.
The original Service Provider Business Unit of TP-Link led the company on a six-year journey from the birth of a business unit to a brand new sub-brand. The new logo pays homage to the company’s origins in the ISP market.
What’s Next?
Aginet will be launched in the coming weeks followed by its TAUC (TP-Link Aginet Unified Cloud) solution. The TAUC solution will facilitate the rollout, deployment and remote management of services and network for ISPs, and offer a better user experience for end users.
